About OMAP®

Built by people who know the work.

OMAP® by AltaDX is a connected digital workforce of purpose-built AI agents for fitness, wellness, and beauty operators.

We built OMAP after working alongside operators and seeing the same challenges again and again: revenue slipping through the cracks, staff buried in repetitive work, and members and clients expecting faster service than busy teams can realistically provide at scale.

OMAP brings specialized AI agents together on one connected platform to help operators improve member and client experience, give staff time back, and protect and grow revenue.

See OMAP in Action

Our Story

We did the work before we built the technology.

Started in services

AltaDX started as a services company, working directly with fitness operators to solve real operational and technology challenges.

Saw the daily grind

That experience showed us what staff were dealing with every day: chasing cancellations, following up on payments, responding to leads, searching for answers, and working through repetitive tasks that pulled them away from members and clients.

A better way

We saw a better way to handle that work.

We built OMAP

We built OMAP, a workforce of specialized AI agents designed around the operational moments where fitness, wellness, and beauty businesses win or lose time, revenue, and customer loyalty.

One connected workforce

Today, those agents work together across the member and client journey. They share context, hand off work, and operate across the systems businesses already use.

We call it Autonomous Member Operations.

What We Believe

Better operations create better businesses.

Three beliefs shape every agent we build.

Better Member Experience

People expect answers when they need them. OMAP helps operators deliver fast, consistent support across voice, chat, SMS, and email around the clock.

More Productive Teams

Your people should spend their time doing work that needs people. OMAP takes repetitive, time-consuming work off their plates so they can focus on relationships, service, sales, and the member and client experience.

More Revenue Protected and Grown

Small operational misses add up. OMAP helps catch cancellations, recover past-due payments, respond to leads faster, and close the gaps that quietly chip away at growth.

Why OMAP

Purpose-built for this industry.

Talk to Our Team

OMAP grew from firsthand experience working with operators in this industry.

Our agents are designed around specific operational jobs. They work with the systems operators already use, and they work together on one platform by sharing context and handing off work when needed.

The result is one connected workforce across the member and client journey, built to give operators more capacity without simply adding more busywork or headcount.

Meet the Team

The people behind OMAP

Our leadership team brings experience across fitness, technology, operations, customer experience, product, and marketing. The common thread is practical: build around the way operators actually work.

Chief Executive Officer

Al Noshirvani

Al leads OMAP and AltaDX, bringing decades of experience in fitness technology and business growth. He keeps the company focused on practical industry problems and measurable outcomes for operators.

Chief Operating Officer

Dharmesh Trivedi

Dharmesh oversees operations and execution across the business. His background in data, analytics, AI, and enterprise technology helps turn OMAP’s vision into a platform that can scale across operators of different sizes.

Chief Experience Officer

Tara Levitt

Tara leads experience across OMAP, from how operators work with us to how the product supports their teams and customers. She keeps the product grounded in the day-to-day realities of the people using it.

VP, Product & Delivery

Harshil Shah

Harshil leads product and delivery, turning operator pain points into AI agents designed to perform specific jobs and deliver measurable outcomes. He focuses on making sure the technology works in real operating environments and delivers what operators expect.

VP, Marketing

Sherehan Ross

Sherehan leads brand, positioning, and go-to-market strategy for OMAP. She focuses on making complex technology easy to understand, building the Autonomous Member Operations category, and creating demand across fitness, wellness, and beauty.

Our Category

Autonomous Member Operations

The next step in member operations is a connected workforce that can act across the systems operators already use.

Specialized agents

Purpose-built AI agents, each designed around a specific operational job.

One connected platform

They share context and hand off work across the systems you already use.

Across the journey

Faster responses, less repetitive work, more opportunities captured.

That is Autonomous Member Operations — the category OMAP is defining.

Ready to put OMAP to work?

See how a connected digital workforce could improve member experience, give your team time back, and protect and grow revenue across your operation.